About Dubai’s Department of Economy and Tourism (Dubai Economy & Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Economy & Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Economy & Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s Economy & Tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Economy & Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

Our Vision : Dubai will be the leading destination for global travel, business and events.

Our Mission : Strengthen the Dubai economy by attracting tourists and inward investment to the emirate.

We will accomplish this by:
  • Making Dubai the world’s preferred leisure and business destination
  • Raising the international profile of Dubai’s Economy & Tourism offerings
  • Redefining traveller expectations with cutting-edge solutions and service excellence across all tourism touch-points
  • Pioneering multi-dimensional, next-generation experiences that inspire people to visit and return to Dubai
  • Playing a critical role in further enhancing the tourism industry’s contribution to the economy of the emirate, with a focus on working with public and private partners to enhance the destination offering and effectively market it to the world

Luxury seeps from every surface of the Burj Al Arab. Nearly 1,800sqm of 24K gold leaves have been used to decorate its grand interiors, but that’s not all. The hotel also boasts the world’s largest Swarovski crystal ceiling in its Junsui Japanese restaurant, comprising 21,000 shimmering crystals. Also, much of the Burj Al Arab’s floors and walls are made up of exclusive Italian statuario marble – the kind Michelangelo used to sculpt his masterpieces.

Ain Dubai

The world’s tallest observation wheel joins Dubai’s skyline

Ain Dubai is the latest landmark to join Dubai’s long list of world record-breaking attractions. Located on Bluewaters Island, the giant observation wheel stands at a staggering height of 250m making it the highest and largest of its kind in the world.

The monument is an amazing feat of construction, with each leg of the wheel standing 126m high – long enough to fit 15 London buses – while the weight of the assembled hub and spindle is equivalent to four A380 aircrafts.

Accessible from the island, Ain Dubai (which means Dubai Eye in Arabic) is surrounded by unforgettable social and celebratory experiences, making it a must-visit attraction for all.

Souk Al Bahar is a modern twist on a traditional Middle Eastern marketplace. Found in the heart of the city, this popular hub combines shopping, entertainment and dining. Meaning ‘market of the sailor’ in Arabic, Souk Al Bahar sits by the water in Downtown Dubai. It is accessible through the beautiful walkway of The Dubai Mall, overlooking The Dubai Fountain with the Burj Khalifa towering above. The frequented location makes this venue a regular spot to soak up the views of the world’s tallest tower, especially during New Year’s Eve celebrations.

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