About

Genovic Boutiques, A new breed of hoteliers aimed at creating high performing Hotels,an independent Hotel Management Company and Hospitality Consulting Firm, specialized in the Niche Hospitality Sales, Marketing and PR Representation within the Middle East. Genovic Boutiques proudly announces the opening of its first head quarter office in Dubai, United Arab Emirate, Jeddah Point of Sales office covering the entire KSA Market, Egypt Point of Sale office covering Egypt and Levant Market. Offering a seamless extension to the Sales, Marketing and PR forces of Luxury Hotels whom are interested in growing their market share from the niche outbound Middle East Region.

The originality of the brand is portrayed by its unique portfolio and the creative mind of our team.

Ahead of brand we bring 70 years of combined hospitality, Travel Trade, Sales, Marketing & PR experience, our services are incomparable. Therefore, spearheading calculated Sales, Marketing and PR initiatives to promote outbound business from the Middle East to our valued partner properties across the world.

GENOVIC Boutiques aims to establish luxury and lifestyle hotels as unforgettable and incomparable destination.

What we create

We cover all the main Middle East Markets and Egypt namely; Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Oman, Bahrain, Qatar and Egypt. Our services range from personalized sales meetings, roadshows, public and private events with the royal families, government, high-net-worth individuals, major corporate organizations and travel trade to marketing and PR.

The team covers widely the main economic centers of the Middle East, reaching out on your behalf to the elite leisure and business travelers for individual and group bookings. The team possesses deep understanding of the travel scene in the markets covered, Arabic and multilingual skills and long-term strong connections in each segment.

Comprehensive sales and marketing planning, strategy and execution covering Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Oman Bahrain, Qatar and Egypt.

Focus on all major market segments, Travel Trade (Tour Operators, Wholesalers B2B, Travel Agencies B2C/Retail), Corporate Organizations, Government and Semi Government Establishments), as well as specific segments catering to High Net Worth Individuals, VVIP, Royal Families and Concierge Companies in particular.

Increase awareness and reposition your property in the regions covered. Grow the business generated from the region as a whole with a primary focus on the Kingdom of Saudi Arabia and the United Arab Emirates.

Daily face-to-face sales calls throughout the Middle East Market targeting multiple segments, to key account management, reporting and coverage via Odoo Enterprise, Genovic Boutiques provides senior sales professionals with strong track-record, fulltime, in each key feeder market throughout the covered markets. A true one-stop solution for sales activities, roadshows, workshops and targeted events.

Sales calls, sales visits, direct contracting (static and dynamic where possible) in major regional cities (Jeddah, Riyadh, Dubai, Abu Dhabi, Kuwait, Oman Bahrain Qatar & Egypt) in the form of physical sales visits to major clients as well as “power” lunches or dinners with 10 to 20 major clients to present your property in a comfortable, relaxed and casual environment.

Genovic dedicated country-based sales team will be covering the Kingdom of Saudi Arabia and the United Arab Emirates all year round.

The Crew

Meet the Team

fahad al sulami

Fahad Al Sulami

Board Member

Fahad has taken a variety of very impressive administrative education, training, and LUXURY TRAVEL
certifications, 10 years plus experience in Travel Trade and B2C Owned of Rawnaq Travel Agency, A
Traveller Made and XO Private membership & also one of the leading companies in Indian ocean
production from KSA market , Fahad will take over the Board Member leadership role at Genovic
Boutiques and deploy his experience in identifying new opportunities, developing the existing ones,
expand Genovic technology and infrastructure.

nair

Nair Al Sulami

Board Member

Board and C- Level Operations Executive with a demonstrated record of exceeding profitability
goals, turning around underperforming units, driving increased revenues and driving business
development. Recognized for working with leading firms in KSA and transforming business
operations. Broad experience in establishing profitable start-up divisions, growth business lines, and
deal transactions. A versatile leader with proven success in finding innovative ways to grow revenue
and increase margins, with a solid track record of earning recognition for managing turnaround
projects with a %100 success rate. Fluent in championing the development and implementation of
strategic plans to drive accelerate business expansion, meanwhile managing multi-million Saudi
Riyal portfolios with comprehensive P&L responsibility. Possessing deep market intelligence, known
for translating corporate visions into detailed business strategies and client-focused solutions to
build and enhance company value. Trusted communicator committed to promoting excellence by
collaborating with functional heads and teams to spearhead process optimization and transform
start-ups into industry powerhouses.

saeed

Saeed Ali

Managing Partner - Sales & Marketing

Based in Jeddah since 2011, and prior to that in Dubai since 2003, with 17 years of full time hospitality
dedicated work experience covering the entire Middle East Region, Saeed is a talented, passionate,
well-rounded sales expert, who started his career in Le Meridien Mina Seyahi Beach Resort & Marina,
and then moved to Jeddah with Starwood Hotels & Resorts Worldwide for 6 years to become the
Global Account Director for the Global Sales Office based in KSA, and took over the Director of Sales
role for KSA with Claviger Middle East.To enhance the hospitality learning experience and conform to the best practices with hotel and
lodging industry, Saeed has taken a variety of very impressive hospitality education, training and
hotel management certifications.
In his role with Genovic Boutiques Saeed will take over the Managing Partner Sales & Marketing
leadership role and look after the sales strategy for our preferred partner hotels through identifying
new channels, developing the existing ones, expanding and strengthening our reach to the VIP and
HNWI leisure travelers, government and key corporate accounts and the travel trade network.

shady

Shady Ghoneem

Managing Partner - Business Development

Shady Ghoneem has spent the last two decades in the hospitality industry, and has worked with
the likes of The Langham London, Shangri-La Hotels & Resorts, Starwood Hotels & Resorts, Raffles,
Jumeirah Group, Hyatt International & Intercontinental Hotel Group, With a strong appreciation of
both hotel operations, and corporate group management, Ghoneem will now oversee a portfolio
that covers Europe, Indian Ocean, Americas and utilize his experience in increasing the company
value as well as expanding the portfolio globally by taking over the Managing Partner-Business
Development leadership role at Genovic Boutiques.

rawan yassen

Rawan Yassin

Graphic Designer

Rawan is a graphic designer, graduated from GUC (German University in Cairo) faculty of Applied
Arts & Scienes. She has experience working in the hospitality field through her work in a printhouse
and design agency that had international clients like Steigenberger and Jaz Group, she started
working with us as a freelance graphic designer in early 2021.

mina

Mina Roushdy

GCC Sales Manager

Mina has 12 years of experience in hospitality, worked as Regional Sales Executive for Rixos Hotels in
United Arab Emirates and Cluster Reservations Supervisor at Hilton Worldwide Office in Dubai.
Mina has great experience and a proven track record of success in the Sales and marketing , in
which we are certain he will strive to generate more leads and demand for our partners in line with
the company goals and objectives.

paola rossi

Paola Rossi

Director of Business Development - Europe

Paola Rossi has over 25 years of experience in the luxury travel agency. She has taken many
roles such as Managing Director, Luxury Travel Designer, Sales Manager and more, in multiple
distinguished Italian companies. With offices around Rome and Venice, she contracted and sold
-5star hotel groups, renowned cruise lines, boutique properties, as well as private villas to high-end
travelers from all around Italy. Known amongst her clients for having an uncanny sixth sense when
it comes to knowing what a luxury traveler really wants, she has been running her own company,
The Iconic Italy, for almost 10 years now. She has dealt with various luxury hotels in Italy such as Villa
D›este, Lake Como.

ossama k shoieb

Ossama K. Shoieb

Regional Director of Sales - GCC & MENA

Ossama K. Shoieb is a Senior Key Account Manager with over 20 years of experience in the field. He has
worked in multiple hotels all over Egypt, including the Four Seasons Nile Plaza Hotel, Intercontinental
Abu Soma Resort in Hurghada and the Radisson Hotels Group in Saudi Arabia, Waldorf Astoria
Beverly Hills account manager in KSA, AMAN resorts Account manager in KSA, Outrigger resort
Maldives account manager in KSA, Dubai Tourism Authority Dedicated key account manager for
GCC.

basem al jeddani

Basem Al Jeddani

Dubai Tourism’s Account Manager based in Jeddah

Basem Al Jeddani is an Account Manager. He has been working in the field of Tourism since 2005,
pursuing and finishing his Bachelor’s degree while working full-time. He already has over 15 years of
experience in the field of Tourism and has worked in more than 4 travel agencies in Saudi Arabia.

mohamed al ghaish

Mohamed Al Ghaish

Dubai Tourism’s Account Manager based in Riyadh

Mohamed Al Ghaish is a Sales Manager with over 8 years of experience in the field. He has worked
in multiple countries including Dubai, the Maldives, Saudi Arabia and Bahrain. He started his career
in the field of tourism in 2013 and has experience as a head butler, team leader and sales executive
as well. He is known for his excellent ability to manage teams, build customer relationships and
handle all kinds of revenue streams, as well as planning and fulfilling sales goals.

GENOVIC junior TEAM

WALAA ALDAJANI

Marketing Specialist

MOHAMMED ISMAIL

Website Content Specialist

ATTIA ABDELFATAH

Accountant Officer