Genovic Boutiques, A new breed of hoteliers aimed at creating high performing Hotels,an independent Hotel Management Company and Hospitality Consulting Firm, specialized in the Niche Hospitality Sales, Marketing and PR Representation within the Middle East. Genovic Boutiques proudly announces the opening of its first head quarter office in Dubai, United Arab Emirate, Jeddah Point of Sales office covering the entire KSA Market, Egypt Point of Sale office covering Egypt and Levant Market. Offering a seamless extension to the Sales, Marketing and PR forces of Luxury Hotels whom are interested in growing their market share from the niche outbound Middle East Region.

The originality of the brand is portrayed by its unique portfolio and the creative mind of our team.

Ahead of brand we bring 70 years of combined hospitality, Travel Trade, Sales, Marketing & PR experience, our services are incomparable. Therefore, spearheading calculated Sales, Marketing and PR initiatives to promote outbound business from the Middle East to our valued partner properties across the world.

GENOVIC Boutiques aims to establish luxury and lifestyle hotels as unforgettable and incomparable destination.

What we create

We cover all the main Middle East Markets and Egypt namely; Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Oman, Bahrain, Qatar and Egypt. Our services range from personalized sales meetings, roadshows, public and private events with the royal families, government, high-net-worth individuals, major corporate organizations and travel trade to marketing and PR.

The team covers widely the main economic centers of the Middle East, reaching out on your behalf to the elite leisure and business travelers for individual and group bookings. The team possesses deep understanding of the travel scene in the markets covered, Arabic and multilingual skills and long-term strong connections in each segment.

Comprehensive sales and marketing planning, strategy and execution covering Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Oman Bahrain, Qatar and Egypt.

Focus on all major market segments, Travel Trade (Tour Operators, Wholesalers B2B, Travel Agencies B2C/Retail), Corporate Organizations, Government and Semi Government Establishments), as well as specific segments catering to High Net Worth Individuals, VVIP, Royal Families and Concierge Companies in particular.

Increase awareness and reposition your property in the regions covered. Grow the business generated from the region as a whole with a primary focus on the Kingdom of Saudi Arabia and the United Arab Emirates.

Daily face-to-face sales calls throughout the Middle East Market targeting multiple segments, to key account management, reporting and coverage via Odoo Enterprise, Genovic Boutiques provides senior sales professionals with strong track-record, fulltime, in each key feeder market throughout the covered markets. A true one-stop solution for sales activities, roadshows, workshops and targeted events.

Sales calls, sales visits, direct contracting (static and dynamic where possible) in major regional cities (Jeddah, Riyadh, Dubai, Abu Dhabi, Kuwait, Oman Bahrain Qatar & Egypt) in the form of physical sales visits to major clients as well as “power” lunches or dinners with 10 to 20 major clients to present your property in a comfortable, relaxed and casual environment.

Genovic dedicated country-based sales team will be covering the Kingdom of Saudi Arabia and the United Arab Emirates all year round.

The Crew

Meet the Team

fahad al sulami

Fahad Al Sulami

Board Member

Fahad has taken a variety of very impressive administrative education, training, and LUXURY TRAVEL
certifications, 10 years plus experience in Travel Trade and B2C Owned of Rawnaq Travel Agency, A
Traveller Made and XO Private membership & also one of the leading companies in Indian ocean
production from KSA market , Fahad will take over the Board Member leadership role at Genovic
Boutiques and deploy his experience in identifying new opportunities, developing the existing ones,
expand Genovic technology and infrastructure.


Nair Al Sulami

Board Member

Board and C- Level Operations Executive with a demonstrated record of exceeding profitability goals, turning around underperforming units, driving increased revenues and driving business development. Recognized for working with leading firms in KSA and transforming business operations. Broad experience in establishing profitable start-up divisions, growth business lines, and deal transactions. A versatile leader with proven success in finding innovative ways to grow revenue and increase margins, with a solid track record of earning recognition for managing turnaround projects Read More


Saeed Ali

Managing Partner - Sales & Marketing

Based in Jeddah since 2011, and prior to that in Dubai since 2003, with 17 years of full time hospitality
dedicated work experience covering the entire Middle East Region, Saeed is a talented, passionate,
well-rounded sales expert, who started his career in Le Meridien Mina Seyahi Beach Resort & Marina,
and then moved to Jeddah with Starwood Hotels & Resorts Worldwide for 6 years to become the
Global Account Director for the Global Sales Office based in KSA, Read More


Shady Ghoneem

Managing Partner - Business Development

Shady Ghoneem has spent the last two decades in the hospitality industry, and has worked with
the likes of The Langham London, Shangri-La Hotels & Resorts, Starwood Hotels & Resorts, Raffles,
Jumeirah Group, Hyatt International & Intercontinental Hotel Group, With a strong appreciation of
both hotel operations, and corporate group management, Ghoneem will now oversee a portfolio
that covers Europe, Indian Ocean, Americas and utilize his experience Read More


Mohamed Rashed

Global Director Of Luxury Sales & Diplomats

Experienced hotels & Hospitality Director Of Sales with a demonstrated history of working in the hospitality industry. Skilled in Sales, diplomatic, government relation, private offices for Royal family, Customer Relationship Management (CRM), Hospitality Industry, Event Management, and Team Building. Strong sales professional with Pre-Opening, Converted Hotels & luxurious hotels Read More


Mina Roushdy

GCC Sales Manager

Mina has 12 years of experience in hospitality, worked as Regional Sales Executive for Rixos Hotels in
United Arab Emirates and Cluster Reservations Supervisor at Hilton Worldwide Office in Dubai.
Mina has great experience and a proven track record of success in the Sales and marketing , in
which we are certain he will strive to generate more leads and demand Read More

basem al jeddani

Basem Al Jeddani

Dubai Tourism’s Account Manager based in Jeddah

Basem Al Jeddani is an Account Manager. He has been working in the field of Tourism since 2005,
pursuing and finishing his Bachelor’s degree while working full-time. He already has over 15 years of
experience in the field of Tourism and has worked in more than 4 travel agencies in Saudi Arabia.

mohamed al ghaish

Mohamed Al Ghaish

Dubai Tourism’s Account Manager based in Riyadh

Mohamed Al Ghaish is a Sales Manager with over 8 years of experience in the field. He has worked
in multiple countries including Dubai, the Maldives, Saudi Arabia and Bahrain. He started his career
in the field of tourism in 2013 and has experience as a head butler, team leader Read More

rawan yassen

Rawan Yassin

Graphic Designer

Rawan is a graphic designer, graduated from GUC (German University in Cairo) faculty of Applied
Arts & Scienes. She has experience working in the hospitality field through her work in a printhouse
and design agency that had international clients like Steigenberger and Jaz Group, she started
working with us as a freelance graphic designer in early 2021.


Samy Gamal Galal

Dubai Tourism’s Account Manager based in Egypt

Accomplished and results-driven sales professional with +15 years of leadership and business
development experience as an integral part of fast-paced sales teams in aviation organizations
and travel management company. Strategic thinker and proactive problem solver with expertise
in consultative selling and territory sales management with Read More

ossama k shoieb

Ossama K. Shoieb

Regional Director of Sales - GCC & MENA

Ossama K. Shoieb is a Senior Key Account Manager with over 20 years of experience in the field. He has
worked in multiple hotels all over Egypt, including the Four Seasons Nile Plaza Hotel, Intercontinental
Abu Soma Resort in Hurghada and the Radisson Hotels Group in Saudi Arabia, Waldorf Astoria
Beverly Hills account manager in KSA, AMAN resorts Account manager in KSA, Outrigger resort Read More



Marketing Specialist


Website Content Specialist


Accountant Officer