Genovic Boutiques, A new breed of hoteliers aimed at creating high performing Hotels,an independent Hotel Management Company and Hospitality Consulting Firm, specialized in the Niche Hospitality Sales, Marketing and PR Representation within the Middle East. Genovic Boutiques proudly announces the opening of its first head quarter office in Dubai, United Arab Emirate, Jeddah Point of Sales office covering the entire KSA Market, Egypt Point of Sale office covering Egypt and Levant Market. Offering a seamless extension to the Sales, Marketing and PR forces of Luxury Hotels whom are interested in growing their market share from the niche outbound Middle East Region.

The originality of the brand is portrayed by its unique portfolio and the creative mind of our team.

Ahead of brand we bring 70 years of combined hospitality, Travel Trade, Sales, Marketing & PR experience, our services are incomparable. Therefore, spearheading calculated Sales, Marketing and PR initiatives to promote outbound business from the Middle East to our valued partner properties across the world.

GENOVIC Boutiques aims to establish luxury and lifestyle hotels as unforgettable and incomparable destination.

What we create

We cover all the main Middle East Markets and Egypt namely; Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Oman, Bahrain, Qatar and Egypt. Our services range from personalized sales meetings, roadshows, public and private events with the royal families, government, high-net-worth individuals, major corporate organizations and travel trade to marketing and PR.

The team covers widely the main economic centers of the Middle East, reaching out on your behalf to the elite leisure and business travelers for individual and group bookings. The team possesses deep understanding of the travel scene in the markets covered, Arabic and multilingual skills and long-term strong connections in each segment.

Comprehensive sales and marketing planning, strategy and execution covering Kingdom of Saudi Arabia, United Arab Emirates, Kuwait, Oman Bahrain, Qatar and Egypt.

Focus on all major market segments, Travel Trade (Tour Operators, Wholesalers B2B, Travel Agencies B2C/Retail), Corporate Organizations, Government and Semi Government Establishments), as well as specific segments catering to High Net Worth Individuals, VVIP, Royal Families and Concierge Companies in particular.

Increase awareness and reposition your property in the regions covered. Grow the business generated from the region as a whole with a primary focus on the Kingdom of Saudi Arabia and the United Arab Emirates.

Daily face-to-face sales calls throughout the Middle East Market targeting multiple segments, to key account management, reporting and coverage via Odoo Enterprise, Genovic Boutiques provides senior sales professionals with strong track-record, fulltime, in each key feeder market throughout the covered markets. A true one-stop solution for sales activities, roadshows, workshops and targeted events.

Sales calls, sales visits, direct contracting (static and dynamic where possible) in major regional cities (Jeddah, Riyadh, Dubai, Abu Dhabi, Kuwait, Oman Bahrain Qatar & Egypt) in the form of physical sales visits to major clients as well as “power” lunches or dinners with 10 to 20 major clients to present your property in a comfortable, relaxed and casual environment.

Genovic dedicated country-based sales team will be covering the Kingdom of Saudi Arabia and the United Arab Emirates all year round.


Nair Alsulami

Board Member

Shady Ghoneem

Managing Partner – Business Development

Saeed Ali

Managing Partner – Sales & Marketing

Fahad Alsulami

Board Member